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small sized firm  
  • He needed to raise funds to buy the required infrastructure once he had decided on his strategy, and hope his decisions are right.

Both were daunting problems, till he realized that GO TX was offering direct solutions to address them. Subramanium now uses GO TX and has transformed his business.

Thanks to GO TX’s pay per transaction business model, Subramanium was able to immediately access a trading solution that offered connectivity and trading services to all the markets in one place, without having to muster a huge initial investment.

With GO TX in place, he now offers trading and investment services to all his clients, internet access to his clients, and better yet he did not have to bet his business on whether to grow with branches or not.  In fact, he did not have to address the issue at all.  His business is able to grow in any manner that the current market conditions dictate. No wasted investments whatsoever.

What is notable is that the configuration used for Subramaniums brokerage house is the same as that which is used at a typical large brokerage house; only, here it is with lesser number of nodes. Grid model at work!


Here is a classic example of how the use of the right size of technology and the right business model can turn a business around, even for a small broker.

Subramanium was a relatively small retail broker in India, providing NSE equity trading services to a client base of about 1000 investors.  He had no infrastructure or system to provide internet access to his investors and was servicing all his clients at two branches in the city of Chennai.  With the trading volumes soaring and the markets constantly rallying, Subramanium realized that he was at a dire risk of losing his clientele to larger brokerages offering more products/markets and providing internet access to their clients.  Subramanium was faced with two major problems in expanding his business,

  • He needed to take a decision on which way to grow the business (internet or GUI terminals at branches, and in what proportions of each), without really knowing if he was betting on the right strategy, and
   
 
 
 
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