banks, realizing their distribution potential and the ease with which they can perform portfolio management have started entering this arena aggressively.  With significant investments in technology they are able to offer MF online services to their banking customers.   This poses a serious threat to businesses like Sai Securities, which are found wanting in service levels that they can offer their customers. 

Realizing that they would be quickly left behind in the race, Sai Securities chose to sign-up with IFANEXT

a service provider to IFAs, which has licensed the use of the GO TX Distribution Platform.

This is an example of how a distributor is able to offer distribution services in par with those offered by banks.

Sai Securities was a mid-size MF distributor in India, providing MF distribution services to a sizeable client base of about 2000 investors.  They had been in the MF distribution business for many years, and had entered the field when there was little technology available in the market to support MF distribution.  As a result, they had no technical infrastructure to offer online services to his investors. The firm had built its client base slowly but surely over time. 

Several aspects about the MF market have changed since that time.  Most importantly,